Active Minds Logo Mockup
Brand T-Shirt Design (Black on White)
Brand T-Shirt Design (White on Black)
Brand T-Shirt Design (Colour)
Brain Stress Ball Design (Lavender)
Brain Stress Ball Design (Aquamarine)
Tote Bag Design
Active Minds Website Redesign
Active Minds Instagram Post Sample
Project Type: Brand Identity Design, Logo Design, Branding, Brand Application Design, Social Media Design, Web Design
Objective
The objective of this project was to completely rebrand a non-profit organization. The client for this project was Active Minds, an organization focused on spreading awareness and removing the stigma surrounding mental health. Once having created an identity for the brand, the objective was to then apply this solution to different applications.
Design
The target audience for this project was students aged 14-25, therefore the branding had to be visually appealing to this demographic while also demonstrating the company's values and mission. The final solution takes inspiration from common trends amongst similar organizations while also applying a creative visual to have it stand out from the rest.